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Project topics and materials on "Marketing Project topics & Materials"

• 1. AN INVESTIGATION INTO THE CHALLENGES OF IMPLEMENTING INTEGRATED MARKETING COMMUN...

  »   CHAPTER ONE INTRODUCTION Background of the study In today's business environment, the idea of Integrated Marketing Communications (IMC) has emerged as a key component of successful marketing strategy. IMC is a comprehensive marketing strategy that aims to coordinate and integrate different communication channels and promotional tools to give customers a consistent message. The goal is to create...Continue Reading »

  Item Type: Project Material |  55 pages |  132 engagements |